Career Opportunities with American Family Care

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Marketing Specialist

Department: Marketing
Location: Birmingham, AL
Company: AFC Alabama

Company Overview

American Family Care (AFC) is one of the largest primary and urgent care companies in the U.S. providing services seven days a week on a walk-in basis. Our state-of-the-art centers focus on the episodic treatment of acute illnesses and injuries, workers compensation and occupational medicine. Each location is equipped with an onsite lab and in house x-ray capability.

AFC is the parent company of AFC Franchising, LLC (AFCF) and this position will be in that division, working directly with franchise owners of American Family Care centers.


AFC Franchising is looking for a self-motivated and confident communicator for a Franchise Marketing Coordinator position at our Birmingham, AL headquarters.

The Franchise Marketing Coordinator (FMC) will directly report to a Director of Franchise Marketing and be responsible for partnering with franchise owners to teach best practices and develop and implement marketing strategies to improve their performance. The FMC will draw from our evolving toolkit of digital and in-center marketing programs. They will have a strong ability to analyze metrics and derive key leanings and implications, along with the skill to effectively guide franchisees along the right action steps. This role will be a key contributor and business resource for our rapidly-growing franchisee community.

Essential Duties and Responsibilities

  • Participate in Franchisee training and onboarding
  • Assist with development of  franchisee partnership and collateral material
  • Ensure brand integrity and consistency across all platforms
  • Assist in researching local marketing opportunities
  • Guide integration of local programs across all channels where relevant
  • Drive the support of local events through all channels; email, social, digital & in-office
  • Support / Manage .com alignment with local listings and events
  • Consult on local traditional advertising
  • Assist in devising marketing programs reflective of brand strategy across franchise system
  • Secure local intelligence to make programs and campaigns effective
  • Provide guidance on developing marketing plans and grand openings
  • Develop B2C and B2B activation guides
  • Work closely with operational and franchise partners on marketing implementation
  • Some travel may be required
  • Other duties and responsibilities as assigned

Essential Qualifications

  • Dynamic marketing strategist with exceptional collaboration & communication skills
  • Proven ability to identify opportunities and deliver effective strategies and tactics to generate results.
  • Adept across a variety of local marketing and digital channels.
  • Strong written and verbal communication skills and the ability to coordinate people + tasks
  • Well organized with ability to balance multiple tasks in a fast-paced, high energy environment At least 3+ years brand marketing strategy, planning and communications experience with fashion/apparel, consumer brand and/or marketing agency.
  • Strong multi-unit experience preferred
  • Proficient in Microsoft Office (proficiency in Adobe Suite is a bonus!)

Educational Requirements

  • College degree preferred





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